'Government Executive' to get redesign
Washington, D.C.—Atlantic Media Co.'s Government Executive Media Group plans to launch a redesigned Government Executive magazine in October. New York-based Pentagram, which has redesigned The Atlantic and National Journal , two other properties owned by Atlantic Media, is redesigning Government Executive to give it a more “contemporary” feel.
After the debut of the redesigned print product, Government Executive Media Group plans to unveil new designs for GovExec.com, Nextgov.com and its research division, Government Business Council.
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Criteria include: Nominations are received each spring, and the magazine's editorial staff, with assistance from its editorial advisory board and the Security Executive Council, evaluates and then selects the honorees to be included in the magazine's
s Government Executive Media Group plans to launch a redesigned Government Executive magazine in October. New York-based Pentagram, which has redesigned The Atlantic and National Journal, two other properties owned by Atlantic Media, is redesigning
First look: The latest issues of The Monthly magazine and the IPA Review are out this week. The Monthly leads off with a piece called "Porn Wars", wrriten by Cordelia Fine and features others pieces by Guy Pearse, Don Watson, Christine Kenneally,
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Beyond the magazine and website, the core for Government Executive Media is the Government Business Council, a research intelligence division that launched in 2007 to offer case studies to top GE advertisers. Today, services include research,
How Government Executive Plans To Double Revenue in Five ...
Atlantic Media has invested heavily in remaking its flagship brand The Atlantic , as well as National Journal , and so far, has been rewarded on both fronts. Now the company is turning to its b-to-b division, Government Executive Media , with a plan to double revenue in less than five years.
Shortly after joining Government Executive in February , CEO Peter Goldstone sat down with Jerry Shair's Boiling Point ideation company to map out a plan. "We see five to seven opportunities around digital media, education (business learning), print, events, data, research and analytics," says Goldstone. "Some platforms we already have, others we will be developing. We can take our horizontal play and go into other niches, or build out a vertical by audience or topic."
That includes an overhauled media platform. "This is about developing a whole new launch platform for Government Executive," says Goldstone. "They had already gone through a digital transformation-the editor-in-chief and group publisher both came from the digital side-but the platform wasn't positioned for growth, it was positioned for the migration of dollars from print to digital."
The first step is investing in (to the tune of six figures) and redesigning Government Executive (conducted by celebrated design firm Pentagram , which also handled redesigns for The Atlantic and National Journa l). "Even though we have an incredible Web platform, the audience demographic is really 40 and 50-year-old people in high levels of government," says Goldstone. "They still rely heavily on the magazine, which we felt was a bit neglected."
A website redesign follows in January. While he wouldn't reveal hard numbers, Goldstone says that digital accounts for 65 percent of GE's overall revenue.
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Beyond the magazine and website, the core for Government Executive Media is the Government Business Council , a research intelligence division that launched in 2007 to offer case studies to top GE advertisers. Today, services include research, content marketing, data, lead generation and events.
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Government Executive is an American trade magazine, founded in 1979. ... cited the magazine as the number one publication read by federal managers. ...
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Established in 1969, Government Executive (GovernmentExecutive.com) is the premier business magazine for the federal government. Published by the National Journal ...
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Government Executive is a monthly business magazine serving senior executives and managers in the federal government's departments and agencies. ...