"Don't Be Evil" vs. "Do No Evil" - Google's Cutts Explains The Difference
Reasonable people can disagree about how whether some things are evil. For example, some people believe that meat is murder, so eating a chicken burrito or wearing leather shoes is evil. Some people would argue that owning stock in (pick your favorite "evil" company) is itself evil; a few of those people would even consider it evil to own an index fund--which might hold shares of hundreds of companies--simply because the index fund might hold a few shares of the "evil" company.To live a life (either as a person or a corporation) so that no one, anywhere in the world, at any time can accuse you of evil is impossible. I think a Bloom County comic strip made this point, with Opus the penguin getting more and more timid until eventually he was dangling from a tree to avoid stepping on things and killing them by accident. Even then, in the final frame Opus realized that by breathing he was killing tiny organisms in the air.
So I think "Do no evil" is an impossible standard: reasonable people can disagree on which choices are evil, and for different reasons. I prefer "Don't be evil" because it leaves room for honest disagreements, but still encourages Google to strive to make the world better.
By the way, when I see "do no evil" instead of "don't be evil" in an post or article, I know the author is much more likely to criticize Google. Once you start noticing how authors frame Google's core value as "Don't be evil" vs. "Do no evil" you'll often know what to expect from the article. Keep an eye out and you'll notice it in the future too.
Opus The Penguin - News

I think a Bloom County comic strip made this point, with Opus the penguin getting more and more timid until eventually he was dangling from a tree to avoid stepping on things and killing them by accident. Even then, in the final frame Opus realized
I have an old collection of "Bloom County" cartoons from the 1980s that contains a strip in which the punchline features Opus the Penguin "labeled" with a bunch of big stickers that all say "LIBERAL" on them. The demonization of liberalism, socialism,
The mood board we've used to illustrate today's opus is from a UK project on which we're working. As part of a scheme to re-identify several rooms in the home of a London banker, we're also reworking a semi-derelict integral garage to the side of our
Canadian celebrity chef Michael Smith is set to publish his first book with Penguin Canada. Chef Michael Smith's Kitchen ($32 cl., Sept.) is a collection of the Prince Edward Island chef's favourite home-cooking recipes. As the title suggests,
„The End – Hitler's Germany, 1944-45“, soweben bei Penguin erschienen und für den November bei DVA unter dem Titel „Das Ende. Kampf bis in den Untergang – NS-Deutschland 1944/45“ vorgesehen, geht über Kershaws monumentale Hitler-Biografie noch hinaus
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Opus the Penguin - Wikipedia, the free encyclopedia
Opus the Penguin (Opus T. Penguin) is a character in the comic strips and children's books of Berkeley Breathed, most notably the popular 1980s strip Bloom County. ...
Opus (Comic Strip) - Wikipedia
Set in Bloom County, the strip documented the adventures of Breathed's popular character Opus the Penguin, parodying both pop culture and politics along the way. ...
Opus the Penguin facts - Freebase
Facts and figures about Opus the Penguin, taken from Freebase, the world's database.
Berkeley Breathed: Opus Returns
From the cartoonist's official site. Information on the return of Opus the penguin to Sunday comic pages.
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