New bus service set to start in city next month
Stepovy said Red Arrow plans to participate in the province's mixed-operator scheme by developing "interline partnerships" with other companies. He said smaller buses - like those used in rural areas of Saskatchewan - could link with Alberta's main routes to provide viable service to communities being abandoned by Greyhound, or not currently served by anyone.Red Arrow Red Deer - News
Red Arrow has provided luxury coach service between Calgary, Red Deer, Edmonton and Fort McMurray for years. Last winter, it announced plans to add a Calgary-Lethbridge link if southern Albertans wanted it. In response city council, along with other
"I can say we're working with upwards of a dozen different companies looking at opportunities," Stepovy said, pointing to a potential shuttle van service from the central Alberta city of Lacombe to Red Deer, to meet coaches running from Red Deer to

Edmonton will see six routes cut and Peace River and Red Deer will have two routes cut each. While greyhound is cutting routes, Red Arrow Motorcoach is expanding. Red Arrow recently bought four, new, $750000 busses and will take delivery of four more
Red Arrow Motorcoach is launching a Calgary to Lethbridge coach bus service after winning regulatory approval. The Edmonton-based company announced Tuesday that it will start operating its new route on Sept. 5, with two departures daily from each city.

In the 1970s, New Zealand, overrun by European Red Deer (a close relative of elks), solved their deer problem by domesticating the wild herd. Photo by Steven Foster In my backyard this morning there was a cute, little, big twinkling-eyed Bambi.
Red Arrow Coaches – JordonCooper.com
Red Arrow carries business travellers, mostly. But its fares aren’t out of reach for students and others making personal trips. “Our typical demographic is a professional or a student that does have access to a vehicle, and they choose for reasons of safety and efficiency to travel with the coach,” says Stepovy. “The decision they’re making is: ‘Do I drive, do I fly or do I take the coach?’” Most drive. In 2006, cars accounted for more than 90 per cent of trips between Edmonton, Red Deer and Calgary. Air travel accounted for six per cent, and buses, including Red Arrow, accounted for only three per cent of trips.
It doesn’t sound like much. But when somebody gets on board the Red Arrow, they usually come back; its customers tend to be enthusiastically loyal. “If we get them to ride it once, they’re sold – absolutely sold,” says Mike. “And they’ll tell 10 other people how happy they were.” Calgary Mayor Naheed Nenshi, Wildrose Alliance leader Danielle Smith and former premier Peter Lougheed and his wife, Jeanne, have all been spotted on the black coaches that cruise along Highway 2 at about 120 km/h. “I find it very civilized,” says Edmonton Journal columnist Paula Simons, who uses the Red Arrow to get to Calgary and enjoys being “above the fray” of highway traffic, especially in winter. “If I’m going down to make a presentation, now I have three hours in which I can actually sit and think and read and research and prepare.” This is perhaps Red Arrow’s strongest selling feature: Travel time that’s enjoyable, comfortable and useful.
It was a tough sell, initially. The first Red Arrow coach that pulled out of Calgary on July 9, 1979, was even roomier than today’s coaches, seating 25 passengers at most. The coach had sandwiches, a big closet, flip-down work tables and cassette tape players pumping music into headphone jacks on each seat. Unfortunately, there were precisely zero customers on board to partake in these unconventional luxuries. “Very disappointing,” recalls Rick. Both Rick and Mike had become involved in their dad’s company as kids – working their way through the maintenance pit, the wash rack, the body shop and the dispatch office – and both were committed to their dad’s vision of an upscale coach service. But barely anyone noticed when Red Arrow launched. “For a while, we were the best-kept secret in Alberta,” remembers Wilson.
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